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January 23, 2020

New Logo Unveiled, Vote for Our New Tagline!

We’ve traveled a long way together on our way to opening our co-op! Gem City Market began as a big idea… and we had a logo that reflected that.

Our old logo has served us well.

Now we’re ready to embark on a whole new phase of our journey, so we need a bold new identity to reflect our new retail store.


Our Marketing Committee worked with the marketing agency Firebrand to develop the new logo. We see the “gem carrot” (which also evoke some architectural elements echoing our new building) as an iconic statement on its own and in the not too distant future it will be recognized to represent Gem City Market all on its own.


Now we’re asking for our community’s help in choosing our new tagline. The Marketing Committee has generated three great choices and we’d like to hear from you which best fits our market (and movement)!


GCM Community Elected Board Member Carrie Scarff presents the tagline options for voting at the Potluck and Community Meeting on Jan 21 2020

Click the image above to go to the voting page!

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